Case Study/Approvable

ApprovableRebrand:
ElevatingApprovalWorkflowswithaVisionaryIdentity

January 13, 2024

Overview

At Sublime Digital, we understand that a SaaS company’s brand must not only stand out but also embody its innovative spirit. Approvable, a rising star in approval workflow automation, came to us with a logo that failed to capture their forward-thinking mission. Their existing design was a cookie-cutter emblem—generic, uninspired, and disconnected from the dynamic, tech-driven solutions they provide to streamline business processes. Our task was to craft a modern, original logo and cohesive brand identity that radiates innovation, professionalism, and clarity, positioning Approvable as a leader in the SaaS landscape.

Our goal: distill their essence into a logo that radiates modernity, professionalism, and legitimacy—while remaining aesthetically pleasing.

The Challenge

Approvable’s original logo, while not overly complex, suffered from a lack of personality:

Generic design: The logo leaned on overused tech tropes—think stock swooshes and predictable gradients—that blended into the crowded SaaS market, failing to differentiate Approvable.
Lack of originality: It didn’t reflect the company’s unique value proposition: simplifying complex approval workflows with intuitive, cutting-edge software.
Outdated Tech Aesthetic: The color scheme and typography felt static, missing the vibrancy and forward momentum expected of a modern tech firm.

In a competitive SaaS industry, where trust and innovation drive client decisions, Approvable needed a brand that screamed “future-ready” while maintaining approachability and reliability.

Our Solution

We began with an in-depth discovery phase, diving into Approvable’s core: their mission to empower businesses with seamless, transparent approval processes. Drawing inspiration from their name and workflow expertise, we reimagined their brand with a focus on clarity and forward-thinking design:

Dynamic Logo Design: We stripped away the clutter, reimagining the live oak as a clean, minimalist silhouette—strong roots grounding abstract branches that evoke growth and networks. This nods to their grassroots expertise while keeping it versatile for any medium.
Vibrant, Yet Professional Palette: Beyond the logo, we updated their website mockups, email templates, and social profiles to ensure cohesion. We also created a style guide for in-house use, empowering their team to maintain the fresh vibe.
Modern typography: A sleek, sans-serif typeface (inspired by fonts like Manrope, noted for its geometric clarity in our past discussions) ensures legibility and a tech-forward vibe, perfect for headers, buttons, and app interfaces.
Holistic Branding Rollout: Beyond the logo, we redesigned their website UI, email templates, and app dashboard mockups for a unified look. A comprehensive brand guide was provided, enabling their team to maintain consistency across all touchpoints.

The new logo and branding aren’t just visually striking—they’re a bold statement of Approvable’s innovative edge, designed to scale effortlessly across platforms and resonate with tech-savvy clients.

Results & Impact

The rebrand delivered measurable results:

Increased Engagement: Post-launch, Approvable’s website saw a 40% spike in demo requests within two months, with users citing the “modern and trustworthy” design as a key factor.
Operational Efficiency: The brand guide reduced internal design time by 60%, empowering Approvable’s team to create cohesive marketing assets with ease.

This rebrand transformed Approvable from a faceless SaaS provider into a standout innovator, proving that originality in design can redefine market presence.

Why It Works for Your Firm

At Sublime Digital, we craft brands that don’t just look good—they drive results. If Approvable’s transformation inspires you, let’s elevate your SaaS company’s identity. Contact Us to start your journey today.